Camps International
Identity | 2009
Camps International is a nonprofit organization working to create opportunities for children around the world to enjoy a typical United States children's camp experience. Their camps teach leadership, teamwork, and many other important life lessons.
Camps International asked us to create a new logo and marketing materials. The logo that we designed represents their vision for training campers to be future leaders. Kids are placed into groups of 5 with a counselor and a counselor-in-training. Their hope is that campers will become counselors-in-training, and ultimately full counselors. The logo shows a group in a circle, with the green dots representing the children and the purple dots representing the counselors.